Gociety, Merrell, and hundreds of our new best friends had an awesome sun-filled day tucked away in Rockford on the Merrell Trail. Starting bright and early, the team hit the venue for set-up! Special thank you to the Merrell team who provided us with most of the event materials, such as tents, tables, shoe demos, give-away boxes, and Merrell swag. We absolutely loved the inflatable pop-up tents!
The venue was set and ready to go by 11am. We had mini-activations throughout the grounds, from an awesome a-frame pop-up display moment and the All Out Crush Merrell shoe demo to Central District Cycleries‘ mountain bike demo for attendees to try. Everyone was intrigued and excited to hit the trail–and possibly do something they have never done before.
Attendees started to arrive around 11:30am. By 12pm we already had 50 people signed up and on the trail to explore. Gociety pathfinders and volunteers were posted up, helping with the traffic flow and parking, and ready to check out the Merrell trail with their new friends. Everyone loved the Gociety, Merrell, and Founders swag, it was a great touch to have ready for them when they arrived. We had multiple groups split off, from the avid mountain bikers, and trail runners, to the large groups of hikers looking to meet new people and join our community!
By 2pm beer was pouring, music was pumping, and our attendees were rolling back in from the trail. Some were ready to kick-back and relax, others went back out to explore with one of our shoe or bike demos. We had 3 different barrels of beer from Founders Brewing, lite/healthy bites from Hit the Road Joes, and electronic music from Detroit’s DJ Dante! Guests rolled out their blankets and camping chairs to enjoy some ice cold beer and delicious chicken salad sandwiches and fresh salad! We had groups of people throughout the grounds sitting on picnic blankets, playing cornhole, and checking out the display. Guests enjoyed the hot summer day all the way up until last call. We think they would have stayed all night if given the opportunity!